Our Story

Learn more about us

Our Story

Whip Around was born in 2016, originally to help freight companies in New Zealand tackle their paper-based compliance burden.

As we have grown, the core of our success can be traced back to our team culture. With personal improvement being as important as our business outcomes, the heart of our continued growth will continue to be our people.

Our People

This is our team – a lot of smiling, happy people who work hard to be the best version of themselves every day.
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Our Values

These values aren’t talking points – this is how we continue to grow as individuals and as a team.

Be the Best You

We aim to be consistently better through accountability and positivity.

Be the Driver

We put ourselves in the drivers seat. We drive change through constant innovation and we are driven to succeed.

Provide Clarity

We use simple technology, transparent communication and focus on the essentials.

Manaakitanga
We embrace diversity, we do our part for the community and value each other.
Don't Drop the Trophy
Celebrate successes and don't lose focus. We have a winner's mindset.

Our Leadership

With over 100 years of combined experience, a well-seasoned team is at the helm.
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Noah Hickey
Chief Executive Officer
Poohan-Nathan
Poohan Nathan
Chief Operating Officer
Duncan
Duncan McPherson
President, US
Debbie-Bain
Debbie Bain
Chief Marketing Officer
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Tony Smart
SVP, Customer Success
Sne
Sneha Bhula
VP, People
Shai_Bhula
Shai Bhula
VP, Engineering

Some of Our
Recent Awards

IPS
Case Studies
Interior Plant Scapes: Launching an Inspection & Maintenance Program from Scratch
Introducing Interior Plant Scapes When Brad Miller started Interior Plant Scapes 40 years ago, he was...
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A heavy haul truck.
Case Studies
For Naegeli Transportation, Seamless Communication Means Fewer Roadblocks
Established in 1956, Naegeli Transportation is a full-service trucking company that specializes in moving...
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eppler
Case Studies
Eppler Boosts Carrier Rating and Reimagines Fleet Communications with Whip Around
About Eppler Towing & Recovery Founded in 1950 by John Eppler in Firebaugh, California, the Eppler...
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