How do customers perceive your fleet’s brand? A brand enables you to tap into people’s hearts and minds, to open their wallets. They create value, and can equally destroy it. It can create a positive or even a negative impression from both customers and potential customers.
In the end, your (fleet) brand is everything that separates your organization from being seen as unique as opposed to a commodity.
In this webinar, you’ll hear from two marketing experts with extensive experience working with some of the world’s leading brands from Sprint to BMW on how to approach brand building.
You’ll learn a few essential strategies for building a brand you can be proud of, including: