As the fleet industry welcomes new cutting-edge technologies every year, integrating new technology platforms allows businesses to boost efficiency, increase safety and optimize processes like never before.
But to effectively utilize these innovations, the years must be willing to embrace change.
With drivers, that can be a challenge.
Fortunately, we’ve got some time-tested strategies for understanding driver behaviors and the mindset behind the reasons for their readiness — or reluctance — to adopt new fleet technologies.
Be a true team player
Given the ongoing scarcity of drivers across various industries, prioritizing driver satisfaction is paramount. Feeling hesitant about new technologies is certainly not a condition exclusive to drivers — on the contrary, it’s something organizations of all types are grappling with.
Look at it from a driver’s perspective: You’re being forced to use unfamiliar tools that require extra effort or disrupt daily workflows you’ve been following for years. Of course you might be skeptical at first.
Let’s explore how to navigate some of these circumstances.
A lack of digital skills and confidence
Many drivers may not have come of age with the digital technologies we all now take for granted. This means they may not feel as confident as you would feel when required to navigate new fleet technologies. The complexity of software can result in frustration and resistance, impeding the implementation process.
Because of this, during the onboarding process for the new fleet management platform, make sure you provide extensive training for your drivers. Be patient and ensure they have the resources they need to become proficient in utilizing the software’s features and functionality.
Ongoing support through tutorials and a dedicated support team can enhance drivers’ confidence in effectively using the technology.
One of the best favors you can do your drivers is selecting a fleet platform that is straightforward and easy to use. Whip Around is well-known as the easiest-to-use fleet maintenance software out there, which is one of the primary reasons our customers enjoy fast adoption from drivers.
Tracking and monitoring anxiety
When confronted with new fleet technologies, drivers often feel as though someone is constantly looking over their shoulder, especially when they first see tools’ powerful tracking capabilities.
They might see the new software as intrusive, threatening their autonomy and privacy. Overcoming this apprehension is crucial for the successful integration of the chosen fleet solution.
You can alleviate this issue by involving drivers in the initial stages of selecting a fleet solution. Speak to them at the beginning of the search to demonstrate that you take their concerns seriously. This proactive approach will give them a sense of ownership over the situation and may even provide you with useful intel as you go about the selection process.
When it comes to privacy concerns, we recommend emphasizing that the primary goal of a new solution is to streamline operations, reduce costs, improve safety and boost compliance. It’s not about monitoring a driver’s every move — it’s about gathering as much data as possible to make informed decisions.
Implementing the new fleet software
The implementation phase of a new fleet technology is pivotal. When drivers feel like the company is imposing something on them against their will, the outcome won’t be good.
However, when they’ve been part of the selection process and educated from the beginning about how these tools will make their lives easier and their jobs more productive, they’re far more likely to buy in quickly.
From the beginning of the implementation phase, make sure you promote open communication between fleet managers, drivers, mechanics and other stakeholders. Whoever is leading the initiative should listen to all concerns, suggestions and reservations.
By addressing feedback promptly — positive or negative — you’ll be illustrating that your drivers’ opinions matter and demonstrating that you’re all operating as a single team on the same page.
Get in Touch
Whip Around has revolutionized fleet maintenance, making it easier for companies to keep their vehicles safe and compliant while reducing downtime and supercharging productivity.
Book a demo today to see Whip Around in action.
